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Anchor has introduced a brand new addition to the milk bottle family, but this one is better for the environment, and it is for good.
The new 2L blue range bottle is made from sugarcane and is a natural, renewable and a sustainably sourced material.
The company claims that the milk bottle is 100% kerbside recyclable and is committing to having all packaging reusable, recyclable or even compostable by the year 2025.
The new 2L sugarcane bottle will be on shelves around New Zealand supermarkets and stores on October 13th. Customers will enjoy the same great fresh milk but in the unique style of a friendlier bottle for the environment.
Managing Director for Fonterra Brands Brett Henshaw says: “We know sustainability is important to Kiwis and we want to offer consumers an option to make change for good – to purchase a product that comes in more sustainable packaging.”
“This plant-based milk bottle is an important component in Fonterra’s wider sustainability strategy. We have also committed to moving towards renewable energy in transport and manufacturing and finding ways to manage and reduce our emissions over the whole supply chain.”
The bottle of which is an alternative to bottles manufactured from non-renewable sources like fossil fuels. The sugarcane accordingly is made into plant-based HDPE plastic from Brazil, and the bottle itself is made here in New Zealand.