Challenge not happy with news organisation Stuff for misrepresenting Fuel Station

Challenge not happy with news organisation Stuff for misrepresenting Fuel Station

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Challenge Whangamata has said this morning that they are disappointed about a video that news organisation Stuff put on their website on Sunday (October 11).

The owner of the pump station says that the footage misrepresents his family-owned business in Whangamata.

Simon Bratton, who is the owner of Challenge Whangamata, says that since be bought the station May 1 of this year that was once Z Petrol, he rebranded and improved the competition with a pricing strategy.

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“It used to be quite expensive here but six months on we have repaired the reputation of the site.”

Challenge has 80 petrol stations around the country and is independent, which makes up about 2% of the market.

Mr Bratton says that the fuel he sells, that of 91 Unleaded was 2 cents cheaper than Katikati, 7 cents cheaper than Whitianga and 18 cents cheaper than Hahei. The video on Stuff says 30 cents dearer than Waihi, which isn’t true — it is only 1 cent dearer than Waihi for today.

“It costs more to get fuel here than Waihi. The focus should be more on the fact that it’s competitive.”

The outcome for Mr Bratton was not a happy one, in regards to his business that was used as an example of ‘high petrol prices’.

“There is no way they should be using my site and reputation as an example of an uncompetitive practice,” Mr Bratton concluded.

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