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Plunket families across the country felt the love from Kiwi shoppers last month after receiving bundles of desperately needed nappies and clothing for their babies.
Plunked families made it possible through contributions made to the Hug it Forward initiative which is run by Huggies and partnered with Countdown and New World supermarkets.
It provides 20,000 nappies donated to Plunket families, $7,500 worth of clothing vouchers donated and loads of bags second-hand clothing gifted from clothing donation bins at 142 New World stores around the country.
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This receiving means that families will have extra money to pay for gas, doctors appointments and relief if any unexpected costs arise.
Marketing Manager Pip Catherwood for Huggies says the giving of nappies was a ‘lifeline in many cases’ for the families.
“Having access to enough nappies when you have a young baby is something that many of us take for granted. We know through our work with Plunket that the demands of raising a baby coupled with the pressure of paying bills are more than some can manage, and that is why we started the initiative.
“2020 has been a really challenging year for a lot of people, but the collective generosity of Kiwi communities has made a tangible difference to the lives the most vulnerable, and for that, we are very thankful,” Catherwood says.
Huggies has partnered with Plunket to help support families during the important ‘1,000 days’ and will continue to do so.