Māori Uptake of Covid-19 Vaccine Campaign brings encouragement

Māori Uptake of Covid-19 Vaccine Campaign brings encouragement

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TV advertisements went to air, including the launch of a dedicated website yesterday. A national targeted Māori campaign, “Be a doer! KARAWHIUA”, has come to light.

While seven months pregnant, a young mother Ruthie contracted the virus but encouraged whānau to inform themselves about the Covid-19 Vaccine.

She stayed in managed isolation for more than a month last year after contracting pneumonia that had severe virus complications. But, the great news is that she gave birth to a healthy baby girl named Hope.


Source: CC/ Government Newswire (Ministry of Health)

Because of how dangerous the virus is, she encouraged others to front the campaign.

Ruthie added that the terrifying experience was not something that she wanted to go through again.

“If there’s a way that can be prevented I would 100% take it. It will keep our whānau safe. Like vaccinations for our children, it is a personal choice for our community and our whānau but for me and mine, we’ll do it,” Ruthie said.


Māori Development Minister, Willie Jackson, endorsed Ruthie for sharing the personal story in hopes to bring more light to the Covid situation.

“It takes a lot of courage to talk openly about contracting Covid-19 given most of us in Aotearoa haven’t felt the devastating impact it’s had overseas,” Minister Jackson said.

“We’ve done an exceptional job of protecting our whānau and communities from Covid-19. It’s now up to all of us to ensure we go that extra step and get vaccinated.”

Reportedly 41 per cent of Māori felt they needed more information about the Vaccine, whilst 30 per cent did not exactly understand or know that the Vaccine was free.

Conducted surveys do show that Māori is less likely to take the Vaccine than non-Māori.

“Many are at the stage of wanting to know more about the vaccine now that it’s being rolled out,” Minister Jackson said.

“Common questions are about the vaccine’s effectiveness and safety, side-effects, content and development. We want to encourage uptake by getting trusted information out into the community in a way that will resonate with Māori,” he says.


Image: SUPPLIED/Government Newswire [Ministry of Health – New Zealand Covid-19 Vaccine Rollout]

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