Microsoft is looking to track and locate almost every bit of content ever posted on the internet to its original author or creator.
The tech giant teamed up with a number of other giants and media companies, which has created a system of tracing all content online.
A press release states that the company has partnered with several organisations to form a Coalition for Content Provenance and Authenticity.
Its main goal will be to devise a system that all content on the internet can be traced back to its original author or creator.
Common asset types and formats will be developed, which means videos, documents, audio, and images will be included.
From memes to music, likewise; publications. They will all be ensured that it can come attached with a set of signals that proves its authorship when it reaches the internet.
It will all be tracked, like it or not. Coming to light a world without anonymity and more open.
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