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A new charity has launched named Fairgrow which has been organised by New Zealand’s leading fresh produce company, T&G Fresh.
The charity will be aiming to get fresh fruit and vegetables to Kiwis in need.
“COVID-19 has turned many people’s lives upside down and right now large numbers of Kiwis are finding it difficult to provide healthy and nutritious food to their families – and this need is outstripping what’s currently being donated. As a country of nutritious fresh food producers, we want to provide people with a fair go and make the most of Aotearoa’s produce”, says Andrew Keaney, Managing Director T&G Fresh.
“That’s where Fairgrow can help. We will capture and aggregate surplus and donated fruit and vegetables from across our 1,200 grower partners, as well as from our own business, thereby building a community of growers and partners who have a bit or a bunch to spare.”
Food insecurity has risen a lot in recent times due to COVID-19, and new Zealand families are struggling with financial pressures, including hardship. Around $872 million worth of food is wasted each year which is about 122,500 tonnes sent to landfill.
“We know addressing food insecurity will require everyone, including business, Government and community groups, to work together and take collaborative action,” says Andrew Keaney.
“Fairgrow will help with this by also raising funds to buy produce when it’s not in abundance or readily available, thereby providing Kiwis in need with greater availability throughout the year. Furthermore, at various times of the year, some produce might be left in the ground or on trees as it may not have a natural commercial home.”
Fairgrow will make financial contributions, helping harvest and donating some of the crops.
During July of 2020, T&G Fresh become a foundational partnership to the New Zealand Food Network.