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Founder and Chief Executive of thisquality, Sam Hudson, aged 20, have thanked financial supporters of the news platform during Covid-19 and saw its growth had happened quickly within a short period of time.
It has been a challenging ride for the platform to get off the ground in Pandemic hit New Zealand due to advertising limitations in the industry and achieving partnership deals with small businesses as part of its target market.
Coming up to its official launch day anniversary on August 24 of this year, statistics show the organisation is presenting growth financially and in numbers despite the challenges.
Image: CC/ thisquality
In numbers, there's been close to 140,000 total page views — around 126,000 are unique — since operations started officially after an initial trial period from May to August of 2020. There is an average of about 1,000 to 3,000 page views daily.
Mr Hudson expressed his gratitude for the results that have returned so far in becoming a goto news organisation of value to New Zealanders.
“I just want to take a moment to thank our generous supporters, readers and those that have come back to read our stories through this time. It has been hard for many, and for the news industry, the impact is big. But having loyal supporters is what matters the most when it comes to delivering news of public interest,” he said.
“At thisquality we try to put the focus on real news and quality stories for a reason — put it simply — holding those to account. The quality of reporting and how it is presented.”
“We're a daily new news platform in the industry and have broken records in regards to search rankings appearing on pages one and two of Google search results. We've reached in our first year over a hundred thousand people. This is such brilliant news.”
Image: CC/ thisquality
The platform in New Zealand has reached a total of 107,196 page views, with 97,08 being unique. The United States comes second; there's been a total of 18,917 page views, with 17,897 as unique. Australia's audience is on the lower end of reach for the platform coming third — reaching 5,018 page views, and out of that, 4,607 are unique.
From organic at 19.5%, referral 1.1% and direct 10.8%. People using social media and going to thisquality is at a percentage of 68.6% which is how the platform gets most of its reach.
“A big thank you to those in Aotearoa who have given the platform its highest reach, and that is just what we want to target,” Mr Hudson said.
As of recent thisquality launched its first significant advertising campaign to ‘Keep independent local Journalism going‘ due to a decline in the number of journalists the country has.
The goal is to give small businesses a chance to advertise their services and products in publication format or through advertisement spacers compared to more prominent corporations who take space up on other platforms.
This allows more staff to cover what matters most locally and tell stories that have a meaning to make a change politically — influencing the more prominent outlets that keep an eye on their competition.
Image: CC/ SUPPLIED
Donations are another feature that allows readers to support their favourite news platform to deliver news faster. Though this doesn't generate as much revenue in the short term, it is expected to grow larger as more stories are told.
Currently, the platform receives an average profit of just under a thousand per month from donations. Ad spacer revenue from Google Adsense and third-party implementations fluctuate between three to four hundred per month.
The final method is through contracts via Government and private organisations, which cannot be disclosed in the public domain.
Image: SUPPLIED/Sam Hudson [Facebook]
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