thisquality launches advertising campaign to entice donations

Help speed up our reporting and keep independent local Journalism going. You might be able to donate to us so we can inform and share the latest stories that matter faster.

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thisquality on Friday last week launched an advertising campaign focused on reaching potential donators to improve its employment opportunities for Journalists and infrastructure.

Because we are independent, there are many factors to rely on, such as expenses and time taken to create new publications that come at a cost.

Part of the goal is to reach a dedicated audience that knows small businesses or locals in Aotearoa have a platform to come to and promote their services in front of a local audience. Therefore, it is a motive to not rely on big corporations to operate a news platform.

Source: CC/ Facebook

Those that like to invest in a newly formed platform have the opportunity to see it thrive and be next in line to see more stories that matter to New Zealanders.

There's been a considerable gap between advertising revenue in the industry but creating an opportunity to allow readers to donate what amount they like is viable.

On average thisquality receives five to twenty dollars for first-time donators — they tend to stick to it in return for news that is of public interest and value to them.

Reader support though is not always the most common thing for the small market due to retention and social media algorithms limiting potential reach of unique and returning users.

Source: CC/ SUPPLIED

PressPatron is a proud third-party payment vendor of thisquality which has created a proven market that works for small independent news organisations as part of a move to try out new ways to generate funds for operations to continue at best.

It shows direct financial support from readers is becoming important in this day and age.

Source: CC/ SUPPLIED

If readers are interested to donate they can visit the donate page by going to thisquality.com/donate.

Image: SUPPLIED/thisquality

If you liked this publication, please consider donating to thisquality. Fund trustworthy news from official government and independent newswires around New Zealand.

Donatearrow

If you liked this publication, please consider donating to thisquality. Fund trustworthy news from official government and independent newswires around New Zealand.

Donatearrow
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