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Chief Executive of the Motor Industry Association David Crawford says that in August 2020, registrations of new vehicles were unfavourably affected by the COVID-19 lockdown restrictions, particularly the Alert Level 3 in Auckland recently.
The August registrations came in at 15.8% below August 2019 with 10,610 vehicles registered, down 1,997 units on the same month last year (2019).
“This year to date the market is down 23.6% in a year that remains heavily affected by the Covid-19 pandemic,” said David Crawford.
There were 129 electric vehicles, 60 PHEV’s and 1,013 hybrid cars sold for August 2020. The market overall to the end of August 2019 was down 23.6% (23,691 units) on the first eight months. Registration of 7,076 passenger and SUVs for August 2020 were down 16.8% (1,430 units) on 2019 volumes, while commercial vehicle registrations of 3,534 were down 13.8% (567 units) compared to August 2019.
The top three vehicle brands registered for August was the Ford Ranger (964 units), followed by the Toyota RAV4 (638 units) with the Toyota Hilux in third place (524 units).
Toyota remains as the market leader with 19% market share (2,048 units), followed by Ford with 13% (1,349 units) and Mitsubishi in the third spot with 8% market share (811 units). Toyota was the market leader for passenger and SUV registrations with 19% market share (1,363 units) followed by Kia with 10% (735 units) and then Suzuki with 8% market share (558 units).
The top-selling passenger and SUV models for the month remained as the Toyota RAV4 (638 units) followed by the Kia Sportage (313 units) and the Kia Seltos (243 units).
Ford retained the market leader with 30% market share (1,061 units) followed by Toyota with 19% (685 units) and Mitsubishi third by 11% market share (376 units).
The Ford Ranger retained the top spot as the bestselling ‘company’ model with 27% share (964 units) followed by the Toyota Hilux with 15% share (524 units) and the Mitsubishi Triton in third place with 11% market share (376 units).
Overall the top segments for August were dominated by SUV’s. The top spot went to the SUV medium vehicles with 22% share followed by the Pick Up/Chassis 4×4 segment with 18% and then SUV Compact with 19% market share.
Image courtesy: shutterstock
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