Whittaker's is celebrating its tenth year as New Zealand's most trusted brand.
The company says it is proud to be named the most trusted brand and has thanked the public for helping them reach its goal of a ten-year milestone.
“Winning the top honour in the Reader’s Digest Most Trusted Brand list comes in an already significant year for Whittaker’s as it celebrates its 125th anniversary,” the company wrote in a statement.
The award mainly goes towards the factory staff who share a passion for chocolate and commitment to quality.
Suppliers of the brand who deliver high-quality ingredients allow the company to make its chocolate from beans-to-bar in their Porirua factory.
Co-chief Operating Officers Holly and Matt Whittaker, who are the fourth generation members of Whittaker's family and siblings, says the award is ‘highly valued' by the chocolate company because the New Zealand public voted it.
“We’re honoured by their trust in Whittaker’s, and we take the award as an endorsement of our relentless focus on quality and innovation, our commitment to genuine engagement with Whittaker’s Chocolate Lovers,” said Holly Whittaker.
“We’re fortunate to have a great network of local suppliers of high-quality ingredients right here in New Zealand, as well as strong relationships with our cocoa farmers in Ghana, Samoa and Nicaragua,” said Matt Whittaker.
“Those relationships are a key part of our success in maintaining our position as a trusted New Zealand brand, so we’re working hard to strengthen them even further.”
Whittaker’s 100% Rainforest Alliance Certified Ghanaian cocoa beans have allowed the company to take pride in improving conditions for its cocoa farmers in Ghana, and this includes building new facilities at their communities' local schools.
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